Out to
disrupt the way bar-goers choose their beer, Ciright has created a “smart tap”
that has the potential to upend beer companies’ traditional marketing models by
influencing the consumer right at the moment the bartender takes an order.

It is
now possible to transform any beer tap or beverage distribution system into a
battery powered, mini-computer ‘smart tap’ which communicates with the consumer
via screen each time the tap is pulled.  
This is a first-ever FCC certified tap utilizing patented technology to
deliver a specific message to patrons of a bar or restaurant establishment
taking customer engagement to a new level.

Today, this IoT
technology is sold under the brand TAPPTEK which has contracted with a premium light beer brand
currently being piloted in two major markets.

TAPPTEK is part of the growing TE (Technology Equity) Program
offered by Ciright which allows individuals
who have a compelling idea
for a new product or service to significantly reduce the amount of time it
traditionally takes to bring their idea to market.

This story was
recently featured in the Philadelphia Business Journal October 19, 2016: https://www.bizjournals.com/philadelphia/news/2016/10/19/tapp-ciright-promoting-beers-bars-tap-handle-tech.html

Learn more
Learn more about how Ciright’s
IoT experience can help you bring your product or service to market in less
time.  Contact us today.

Callahan, CEO of The Ciright Companies was recently named EY’s Technology
Entrepreneur of the Year – Philadelphia. 
To view Joe’s acceptance speech and get a sense of his passion for
technology, click here:

To view Joe’s LinkedIn profile:  https://www.linkedin.com/in/joseph-callahan-950b2424